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April 6, 2015
Atlanta based food distributor is rapidly expanding throughout the Eastern United States.

It is with great excitement that Diaz Foods announces the opening of its newest distribution center. This former USDA approved food facility has been converted into a state-of-the-art distribution center. The updates to this facility include fiber optic enabled Wi-Fi and a completely paperless picking system. The distribution center is strategically located in Manassas, Virginia just outside Metro DC.

With 100,000 square feet of warehouse space and 22 dock doors, the addition to the Diaz distribution network marks a strategic transition away from a centralized distribution model. In the multi-distribution center model, all business functions including purchasing and sales strategies will be centralized in the corporate headquarters in Atlanta. This model should allow efficient distribution of the best specialty products to customers across more than 7,000 distribution points

With almost 40,000 square feet of refrigerated and freezer space and 60,000 of dry space, the Virginia distribution center will maintain a product portfolio which includes fresh produce, frozen seafood, dairy, meats and over 4,000 dry grocery items sourced from all over the world including Latin America, China, South Korea, Thailand and the Caribbean.
Diaz Foods’ President and CEO, Rene M. Diaz, has said “The new Virginia distribution center offers the perfect complement to our distribution goals of providing superior service to both Foodservice and Retail customers while simultaneously increasing Diaz Foods’ presence in the Mid-Atlantic and New England markets.”

In its first year alone, the new center is expected to handle over $50 million in sales volume. The Virginia distribution center is the second phase in a four part plan which began with Diaz Foods’ 2014 acquisition of the New Jersey based company, La Cena Fine Foods Ltd. The new distribution center will extend access to Diaz Foods’ 6,000 item product portfolio to the New England area, as well as expand the La Cena brand into the Southeast.

December 15, 2014
> Diaz Foods Acquires La Cena Fine Foods LTD
It is with great excitement and honor that Diaz Foods announces the acquisition of La Cena Fine Foods Ltd. Founded and operated by the Puig family since 1963, La Cena has grown into a staple brand and decorated company. Based in New Jersey, their distribution reaches across the New England area. Diaz Foods is proud to continue their legacy of service, quality, and fine foods.

Diaz Foods looks forward to introducing the La Cena family of brands into its existing distribution points throughout 24 states. With the addition of La Cena to the Diaz family, Diaz Foods will now be distributing to 28 states. At the same time, Diaz will introduce its offerings, approximately 5,000 SKUs, into the New England area. Further, Diaz Foods will focus on increasing La Cena’s brand to include new items, products, and pack sizes.

Diaz Foods’ President and CEO, Rene M. Diaz, has said “La Cena offers the perfect complement to the brands that Diaz Foods already carries. Introducing the La Cena family of brands and expanding the distribution area will allow us to continue to offer superior products and service to all of our customers, including the customers in the New England region.”

Diaz Foods is a distribution company with over 34 years of experience. Formed in 1980 and headquartered in Atlanta, Georgia, Diaz Foods has grown into one of the largest distributors of Hispanic products in the United States. Diaz Foods offers more than 6,000 products in 28 states. With over 7,000 points of distribution and call centers in Atlanta, Georgia and Puebla, Mexico. Diaz Foods maintains close to 500,000 square feet of Warehouse space along the East coast. The Diaz Family of companies includes Tortillas de Casa, International Imports, and Diaz Produce, with sales offices in Florida, Tennessee, Maryland, North Carolina, South Carolina and Virginia. For more information please visit

This is not the only project in the works for Diaz Foods. Mr. Diaz has also said that within 60 days they look forward to announcing another expansion as well as their plans for 2015.

March 23, 2011
> Why Minority Entrepreneurs Matter in America

January 31, 2008
> Former President Of Mexico Vicente Fox Joins Diaz Foods Board Of Directors
President Vicente Fox, who served as Mexico's President from 2000-2006, has joined Diaz Foods' Board of Directors. President Fox was sought by Diaz for his corporate experience and insight into marketing and democracy. Starting as a delivery person with Coca-Cola Mexico, Fox was promoted to supervisor of Coca-Cola's Mexico operations then later all of the Latin American operations. As CEO of Coca-Cola Mexico, Fox led the way for Coke to become Mexico's top selling soft drink, increasing sales by 50%. In 1995 President Fox was elected Governor of his home state of Guanajuato, a Mexican state that today is still governed by members of his political party.

Released in September of 2007, President Fox's autobiography, Revolution of Hope: The Life, Faith and Dreams of a Mexican President details Fox's moving stories. With an emphasis on his aspirations of global democracy, free trade, social justice and human compassion, the narrative is Fox's personal account of growing up as the Grandson of pioneers from the United States, to his ranching, truck driving, corporate and political experiences.

President Fox is committed to Diaz Foods and Diaz is committed to Fox's vision of democracy. President & CEO of Diaz Foods, Rene Diaz, serves on Fox's advisory board for Mexico's first Presidential Library. Fox Center of Studies, Library and Museum, will be an academic think tank for global democracy. Located in Fox's home town, San Francisco del Rincon in Guanajuato, the center is anticipated to be much like a U.S. Presidential Library.

July 27, 2007
> Food & Beverage, Rene M. Diaz

September 3, 2007
> Diaz Tosses Lime in the Mix

February 22, 2007
> F.A.B. Welcomes Diaz Foods

January 30, 2006
> The Selling Point