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> Our Mission
> Management
> Board of Directors


Rene M. Diaz
> Chairman and CEO

Rene M. Diaz has been at the helm of Diaz Foods since 1980.  As a founder of the company, Rene is intimately familiar with every aspect of the business. Under his guidance and direction, he has overseen the growth of the company from $100,000 in sales the first year to consistent annual growth of 20-30% in current years, making Diaz Foods one of the largest and most prominent Hispanic food distributors in the country.

In addition to his role in the company, Rene is very involved in the community at both the local and national level. He has served on the Board of Directors of numerous companies and non-profits, including Children's Healthcare of Atlanta (Egleston/Scotish Rite Hospitals), FinanzaDirecto, Inc., United Americas Bank, N.A., Atlanta Symphony Orchestra, Atlanta Community Food Bank, The Carter Center, CDC Foundation Board of Visitors, The Community Foundation, Marist School, The Mexican Center of Atlanta and the Latin American Association.

Rene's leadership at Diaz Foods has brought recognition to himself and the company in many ways. He is continuously listed by the Atlanta Business Chronicle in its "Top 100 Most Influential Atlantans" feature and was recently recognized as one of the most influential Hispanics in the country. Rene was also featured as one of Georgia Trends "40 Under 40."

Eric Newberg
> Chief Financial Officer

Eric Newberg serves as the Company's Chief Financial Officer. He began his career in commercial and corporate banking at NationsBank (n/k/a Bank of America) where he was involved in leveraged acquisition financing for the distribution networks of two nationally known beverage companies.

Since joining the Diaz Foods in the 1990's, Eric has been very involved both in day-to-day operations and the management of the financial aspects of the business. He has played an integral role in the Company’s growth strategy and measured growth over the years.

Mr. Newberg is a graduate of Trinity College and received an MBA from the University of Florida. He enjoys dining at the restaurant he and Rene opened, Lime Taqueria & Tequila Bar in Smyrna.

Barbarella Diaz
> Executive Vice President of Community Affairs

Barbarella Diaz joined Diaz Foods in 2003 to lead the coporate sales function at Diaz Foods. She also coordinates a large part of the Company's community service, managing donations to various nonprofits and other organizations. Prior to joining Diaz, Barbarella focused on the Hispanic market as she worked in advertising sales at CAMA.

Barbarella is active in the community and has served on the Board of Directors of many organizations, including Diaz Foods, the Latin American Association, Girl Scouts Council of Northwest Georgia, UNICEF and the Mexican Center of Atlanta, which she chaired.

Barbarella is a graduate of Florida State University, where she studied International Affairs.

Lourdes Winkelmann
> Executive Vice President of Accounts Payable

Lourdes has worked at Diaz Foods for more than 20 years and has served in almost every department within the company. Today, her responsibilities cover all aspects of Accounts Payable, including vendor and service provider management.

Carmen Saldana
> Executive Vice President of Purchasing

Carmen Saldana joined Diaz Foods in an administrative position in 1989. She has held a range of both sales and management roles since then, rising to Vice President of Sales in 1994.  Recently Carmen has moved into a new role as the Executive VP of Purchasing.

As the Executive VP of Purchasing, Carmen is responsible for overseeing overall purchasing operations as well as developing strategic initiatives to satisfy the needs of our customers and provide superior quality critical for achieving the Diaz Mission.

Originally from Guatemala, Carmen and her family have contributed many years of loyalty and dedication to the success of Diaz Foods.

Lorena Speer
> Vice President of Human Resources

Lorena Speer joined the Company in 2006 as a Human Resources Coordinator creating a fun and stable work environment for all the Diaz Foods employees. In 2009 she was promoted to Human Resources Manager for the more than 350 employees of Diaz Foods and Tortillas de Casa. Prior to joining the Company, Lorena was the Office Manager for ECM/Smithville Industries in Atlanta.

Lorena is originally from Uruguay, South America, she is a graduate of Kentucky Wesleyan College, where she studied Business Administration. Her greatest enjoyment is traveling with her family. She also enjoys playing tennis, rollerblading and she loves a variety of activities which involve her energetic little boy.

Liliana Bejarano
> Vice President of Technology and Business Intelligence

Liliana Bejarano oversees the technology, reporting and information functions of the Company. From her beginnings with the Company in purchasing, Liliana gained a vast amount of knowedge and experience. When coupled with her analytical skills, she provides key information to keep the Company on track for achieving its strategic goals.

Liliana is originally from Colombia, South America, where she studied Economics at Universidad Coleqio Mayor Nuestra Senora del Rosario. She enjoys traveling and music.

Jeff Lee
> Vice President of Operations

With over 25 years experience in the food distribution business, including COO of the company he opened with his wife, Lisa, Jeff joined Diaz Foods in 2009 as Vice President of Operations. In this position, Jeff supervises the daily distribution operations including warehousing and shipping.

In his free time, Jeff works as a part time police officer for the City of Duluth Police Department. He also enjoys working out and spending time with his boys and wife.

Jorge Antona
> Executive Vice President of Retail

Jorge began his career in 1986 with Diaz Foods as a Foodservice sales rep covering Northeast Georgia while attending the University of Georgia in Athens. After graduation, Jorge spent over 20 years in sales and management positions, mainly in the lighting industry with various companies including General Electric Company and Philips Electronics, where he acquired his experience in wholesale distribution and corporate retail sales.

Jorge rejoined Diaz Foods in 2003 when he founded Diaz Produce, a sister company and the company's produce division. Jorge served as President of Diaz Produce until 2009 when Diaz Produce was merged in the company. Today, Jorge's responsibilities include the daily operations and strategic direction of the company's retail and corporate sales teams. Jorge also oversees the Meat and Produce Divisions.

Jorge has a BBA in Finance from the University of Georgia. He enjoys fishing, golf, and spending time with his wife Carol and their three children.